What Our SEO Services Include
SEO is more than keywords — it's about visibility, relevance, and trust. Here's what we focus on:
Local Keyword Research
Every SEO strategy starts with understanding what your customers are actually searching for. We identify the specific search
terms people in Rochester and surrounding areas use when looking for businesses like yours — and then we build your content and
optimization strategy around those terms.
This isn't guesswork. We use professional research tools to analyze search volume, competition level, and search intent for each keyword.
We prioritize keywords where you have a realistic chance of ranking and that attract people who are ready to buy, hire, or visit.
What you get: A prioritized keyword list organized by difficulty and intent, along with a clear plan for which keywords to target on which pages.
On-Page Optimization
Title tags and meta descriptions: We craft compelling, keyword-optimized titles and descriptions that improve both your rankings and your click-through rate.
Heading structure: We organize your content with proper H1, H2, and H3 headings.
Content optimization: We ensure your content answers the questions customers are asking and provides more value than competitors.
Internal linking: We connect your pages so visitors and search engines can navigate logically.
Image optimization: We add descriptive alt text, compress file sizes, and use relevant filenames.
Google Business Profile Optimization
For local businesses, your Google Business Profile (formerly Google My Business) is arguably as important as your website. It's what powers
those map results at the top of local searches — the "Map Pack" that shows three businesses with their reviews, hours, and location.
We optimize your Google Business Profile by refining your categories, writing a keyword-rich description, adding high-quality photos,
ensuring service areas are configured correctly, and setting up a regular posting schedule.
We also help you develop a review strategy. The number, quality, and recency of reviews directly influence Map Pack ranking.
Content Planning & Creation
Google rewards websites that publish helpful, original content consistently. We develop a content strategy tailored to your business —
identifying the blog posts, service pages, FAQs, and guides that attract the right searchers and establish authority.
- Identifying content gaps
- Creating a publishing calendar with topics, target keywords, and content types
- Writing or outlining SEO-optimized content
- Refreshing existing content to keep it current and competitive
We don’t produce thin filler content. Every piece we recommend serves a specific purpose: attract a specific audience for a specific query,
and guide them toward contacting your business.
Technical & Speed Checks
Site speed: We identify what’s slowing your site down and recommend fixes.
Mobile responsiveness: We ensure your site performs well on all devices.
Crawlability: We verify sitemap, robots.txt, and internal linking so Google can index key pages.
Schema markup: We add structured data to improve how your business appears in search results.
Core Web Vitals: We monitor and improve Google’s page experience metrics.
Reporting & Insights
- Keyword ranking changes
- Organic traffic trends
- Google Business Profile performance (views, clicks, calls, directions)
- Completed work summary
- Recommended next steps
We present this in plain language. If something isn’t working, we adjust. If something is working, we double down.
